Luv-It Frozen Custard, Logo
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You'll Luv-it"

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BEST Frozen Custard in Las Vegas

"Luv-it Frozen Custard makes America's Top 240...Thanks, Bryce Harper!!!!!"

Time Magazine
Time Magazine

City of Las Vegas Government, Daily Dose of Downtown

"Giving a little shout-out to the old-school, let's head eastbound-and-down – in this case, to the Eastside, toward Downtown – and take our places in line, at Luv-It Frozen Custard (505 E. Oakey Blvd.) Now in its fourth generation, this family-owned-and-operated institution has been putting smiles on Vegas faces since 1973, when the current owners' great-grandmother brought the frozen custard concept to town. No matter what the occasion, I always seem to run into someone I know, at Luv-It; and I love that the only things that have changed are some new flavors and a fresh coat of paint."

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"When In Las Vegas and the weather has you feeling like you'll spontaneously burst into flames, there's a frozen custard place by Downtown Las Vegas that will not only keep you from having to stop drop and roll but have you fall in LUV with the summer heat."

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"Hallelujah, it’s finally starting to warm up in Vegas!!! You know what that means….Frozen Custard from Luv-It’s!"
The Olive Brunette

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"Luv-it Frozen Custard wins BEST FROZEN CUSTARD in Nevada."
Pure WoW

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"Luv-it Frozen Custard makes #1 Spot for BEST FROZEN CUSTARD in Las Vegas."

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"Luv-it is a Hidden Gem in Las Vegas and highly recommended."
The Hundreds

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" Luv-It Frozen Custard is a long-time local favorite." Logo

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Truly Delightful Frozen Custard

What a difference whole eggs make. For the very best frozen custard in Las Vegas, there's but one thing to do. You have to visit Luv-it Frozen Custard, just off, the Strip. We have been here, as a family, operating our business since 1973. We also have the best selection of frozen custard available anywhere. Come experience for yourself, the Luv-it Frozen Custard difference.

Frozen Custards

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Are you ready for the frozen custard
experience of a lifetime?
Call (702) 384-6452

Nevada: Luv It Frozen Custard

Cup of Frozen Custard

This Las Vegas shop has been attracting long lines since it opened in 1973. Try the Butterscotch Crunch, which includes vanilla ice cream, butterscotch, and a special "crunch' flavor.

Voted #1 in Las Vegas by:

Citysearch Logo Las Vegas Review-Journal Poll Logo Travelocity Logo Sunset Logo
944 magazine Logo Las Vegas Life Logo Where The Locals Eat Logo City's Best Logo Via Logo


Thank you for your interest. For questions or comments, please use the information listed here. We look forward to hearing from you soon.

(702) 384-6452

Hours of Operation
Monday - Thursday: 1:00 p.m. - 10:00 p.m.
Friday - Saturday: 1:00 p.m. - 11:00 p.m.
Sunday: 1:00 p.m. - 10:00 p.m.

505 E Oakey Boulevard, Las Vegas, NV 89104

Service Area
Las Vegas


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