Celebrating 35 Years in Business!

Back by POPULAR DEMAND... During our PEAK SUMMER months ONLY, (MAY - JUNE - JULY - AUGUST) we will be OPEN 7 DAYS A WEEK!

History

The Strip (1977)

Pictures, Facts, and History about Las Vegas, during the

 inception of Luv-It Frozen Custard in the 1970's...

Caesar's Palace (early 1970's)

Sands (1975)

Fremont Street (early 1970's)

Hacienda (early 1970's)

Landmark (early 1970's)

Marina Hotel (early 1970's)

Hacienda (1977)

Silverbird (1977)

Silver Slipper (early 1970's)

Dunes (1975)

Then......and Now!

Las Vegas (2004)

    One thing's for sure...We've stood the test of time.  Luv-It Frozen Custard is now considered a "landmark" and is one of only 10 local businesses listed on a historic map available in the downtown area for visitors.  Luv-It Frozen Custard was founded in 1973.  The business survived mainly on word-of-mouth advertising for over 35 years and has maintained the same location since 1973 while continuing the walk-up order window service.  

        We have exceeded our expectations in building a successful business with minimum advertising.  With customers lining up along the 50 foot building during peak season is beyond our belief.   We are very thankful for our loyal customers and will bend over backwards to make them happy and keep them coming back.  We try to put ourselves in their place with fast service, smiling faces, and product consistency with each consecutive visit to Luv-It.  We like staying involved with the business, talking to customer's and constantly trying to improve production, products, and service as the times change.

   We strive hard to create one of the BEST products on the planet.  Our slogan speaks for itself, "Try it...  you'll Luv-It!"  Almost all of our customers are repeat customers, with the exception of a few new stragglers daily.  Many customers come every day of the week.  We know them on a first name basis and their order memorized and sometimes even ready before they approach the window.

   Luv-It has won many awards since inception.  Many local magazines and newspapers have done write-ups on us.  We have also done many events, including our most recent being the Las Vegas Review Journal company picnic.  We have recently won the "2008 Best of Las Vegas"  award by our local Las Vegas Review Journal newspaper SEVEN year winner for the "Best Ice Cream" in the City of Las Vegas.  Some awards in the last few years can be viewed on the "Hollywood" link above.

Our slogan speaks for itself,

"Try It...You'll Luv-It"