Luv-It Frozen Custard, Logo
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About Us

Luv-it Frozen Custard of Las Vegas, Nevada, specializes in sundaes. We have been serving the Las Vegas community since 1973, selling shakes, cones, malts, and hard packs to go. The only change in Luv-it history since 1973 is a new generation of the family and a new color for our building.

We'd like to introduce you to the fourth generation of our founder. Brittany and Brandon's great grandmother started it all in 1973, after she'd worked at famous local frozen custard shop in Milwaukee, WI, called Leon's. She brought the frozen custard concept to Las Vegas and invented her own flavors. We continue to use the same quality products from our original vendors.

We have stood the test of time and encourage you stop by while in Vegas. You'll be glad you did.

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Brandon and Britanny

The Late Late Show Skit

Film production company from The Late Late Show doing a Luv-it Frozen Custard skit for their show.

Craig Ferguson (Best Comedian) of The Late Late Show

Craig Ferguson (Best Comedian) of The Late Late Show

Carrot Top (Comedian Performing at /Luxor)

Carrot Top (Comedian Performing at /Luxor) doing sitcom with Craig at Luv-it Frozen Custard

Holly Madison (Peepshow)

Holly Madison (Girls Next Door and Peepshow) was interviewed at Luv-it by Craig Ferguson.