Hollywood*
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Staff
Pick
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LUV
IT FROZEN CUSTARD
505
E. Oakey Blvd.
We're
kind of into those cult favorites ourselves, and around the
office, introducing the new person in town to Luv It has been a
long-standing tradition. It may be in kind of an interesting
location, just off Las Vegas Boulevard on Oakey, but that's just
part of the appeal. Where else can you strike up a conversation
with a stripper from the Olympic Garden while waiting in line?
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Luv it Frozen
Custard, 505 E. Oakey Blvd, Las Vegas, NV 89104 (702) 384-6452
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Whether you call it frozen custard or soft ice
cream, this is the best there is in Las Vegas and it's made no where else.
In light of the fact that summer temperatures are always over 100 degrees,
the residents of Las Vegas have reason to be connoisseurs of ice cream and
that's why they flock to this humble stand.
|
PokerNews.com
Visiting
Vegas: Five Foods to Try in Vegas - May 2008 (click here) Las
Vegas is known for many things – gambling, entertainment, and some of the
greatest food in the country. There are a number of wonderful dishes to try and
it's hard to find a bad meal if you're on the Strip, but here are five of my
favorite foods in Vegas:
Luv It Frozen Custard - $5
Luv It Custard Shop
505 E Oakey Boulevard
Winner of the Las Vegas Review Journal's Best of Las Vegas for multiple
years along with being voted #1 ice cream shop by CitySearch, Travelocity, Las
Vegas Weekly, AOL City Guide, and others, Luv It is a classic and favorite for
locals. This hole-in-the-wall shop has been open for over 30 years and has a
slew of regular patrons that love sampling their select few premium flavors.
Affordable, daily fresh, delicious custard sundaes, shakes, and cones make this
place worth checking out. Don't expect anything fancy – the shop is small and
there is no indoor seating – but that hasn't stopped this place from always
being busy and well-liked.
Las
Vegas Life Magazine -
Best of 2007 (Nov. 2007)
Vegas
100 - From where
to take your children and tips for newcomers, to show-stopping performers and
great sandwiches, we've got Las Vegas' BEST covered top to bottom. Welcome
to the BEST of 2007. Our "Vegas 100" is easily one of our
favorite issues of the year - it's our chance to recognize the people, places
and things that make Las Vegas the greatest city on the planet. It's an
overused phrase, to be sure, but it really is true for Las Vegas - there's
something here for everyone. We've already got the tourist market covered;
let's take that as a given. But for those that live and thrive here,
whether you're an active single, a multi-talking mother of four, an octogenarian
scraping by on a pension or a college-bound art lover, Sin City offers limitless
opportunities to scratch your itch. And as a twist to this year's list,
we've included a HALL OF FAME as a tribute to those people and institutions that
have graced the pages of this issue before. So join with us in celebrating
the best Las Vegas has to offer...
HALL
OF FAME - A tip of the hat to the BEST of the BEST - these helped define a
city:
LUV-IT
FROZEN CUSTARD -
Even if you haven't seen a previous issue of our Vegas 100, odds are you've
heard about this heavenly frozen custard biz from a friend or two (or
three). With due respect to many other frozen delight establishments
around town, this is simply the best, with a rainbow of flavors that changes
every week. If you try it once, the name will become clear.
Luv-It Frozen Custard won
"BEST" Ice Cream/Confections. Present owner Greg
Teidemann was only 4 years old in 1973 as he watched his grandmother open Luv-It
Frozen Custard, one of the most popular Las Vegas Strip destinations for locals.
Located one block off the Strip near the Stratosphere, Luv-It was around before
most casinos were built, and the Luv-It sign is now widely considered a local landmark.
The Luv-It walk up window sells frozen custard (ice cream's smoother, creamier,
egg-based, at least 10 percent butterfat cousin) in cones, shakes, malts
and floats, but the store's specialty is sundaes. Available with two or three
scoops of vanilla custard, sundaes include: Western with hot caramel, hot fudge,
and salted pecans; Cherry Yum Yum with black cherry and cookie crumble; Sprinkle
Special with marshmallow, chocolate sprinkles and peanuts; Tuti Fruti with
peach, pineapple and peanuts; and Hot Apple Walnut. Other treats include
chocolate-covered frozen bananas and luv sticks (frozen custard on a stick).
Most custard flavors are served on a seasonal or rotating basis and can include
malt cream, cheesecake, coffee chip, pineapple, apple spice, butter pecan, fresh
banana nut, wild cherry, chocolate chip Swiss almond, and champagne berry. No
alcohol served. Open at 1 pm Tues-Sat, serving custard through the late evening.
Closed Sun-Mon.
CUSTARD'S
BEST STAND
For the best frozen treats in town, look no further than Luv-It
BY JARRET
KEENE
There are many
Las Vegas ice cream and gelato shops (chain and independent) to keep you
cool in the summer. But there’s only one sweet spot in town serving up
frozen custard in a variety of different and tasty ways: Luv-It Frozen
Custard. Despite receiving rave reviews in regional and national magazines,
Luv-It remains a closely guarded secret by locals who possess a deep and
abiding regard — some would call it an addiction — to a dessert shop
that specializes in sundaes, yet also offers traditional cones, cups, malts
and shakes. Luv-It is where downtown artists, writers, journalists,
politicians and other assorted riff-raff congregate in order to cool down.
Indeed, summer sidewalks in Las Vegas are egg-fryingly hot. Good thing,
then, that Luv-It keeps those eggs in the base of its family recipe,
providing richer flavor and a better consistency than your everyday ice
cream.
According to owner Greg Tiedemann, whose grandparents opened the downtown
stand in 1973, his custard contains less fat and sugar than ice cream, yet
maintains a smoother and creamier texture and an old-fashioned homemade
taste that can’t be beat. The last bit is absolutely true. If you don’t
believe us, then believe the dozens of folks queued up in front of the stand
every night. They come here for a reason, and that reason is kickass
custard.
What to choose? We highly recommend the special sundaes, which include the
Western (a mouthwatering concoction of hot fudge, caramel and pecans) and
the Banana Fudge Krumble (a delicious treat that combines hot fudge, sliced
bananas and Oreo cookie crumbles) and the Bumble Berry (a crisp invention of
raspberry, strawberry and peanuts). Yep, the special sundaes, with their
elaborate ingredients, are definitely the way to go. For those with simpler
tastes, there’s black cherry, blueberry and butterscotch; and for those
who wish to take their sundaes to the next level of sugary heaven, there are
items like the awesome Banana Split, loaded with strawberries, marshmallow,
bananas and peanuts.
Sundaes aside, there are at least five freshly made flavors of the day to
choose from, if you’re in the mood for a cup or cone. (Thirty-one flavors
don’t apply here, because Luv-It’s frozen custard isn’t designed to
sit out for days at a time.) However, all shakes, malts and whips come in
one size only and are made to order. So what flavors are there? Check it
out: Almond Chip, Maple Walnut, Coffee Chip, Lemon, Peach and Wild Cherry
— just to name a few. There are seasonal items, too; for instance, during
the fall, look for Pumpkin and Egg Nog, and in the summer, you can expect
Mango and Piña Colada. Tiedemann is a magician when it comes to fashioning
taste bud-tingling flavors.
One of the best reasons to stop by Luv-It is to people-watch. Not only do
you get an opportunity to observe the downtown Vegas demimonde (a.k.a.
hookers, pimps, dealers, the homeless), but you also get to rub elbows with
people like investigative reporter George Knapp and poet and public defender
Dayvid Figler. Luv-It is a truly democratic gathering place that bustles
beneath the noise and color of the Stratosphere. Next time you’ve got a
sweet tooth, sink it into some frozen custard.
Luv-It Frozen Custard is located at 505 E. Oakey Blvd. For more info, call
702-384-6452.
Hot Vegas days call for cool
desserts, and frozen custard (softer than regular ice cream, but harder than
soft serve) is a fine way to go. Head for Luv-It Frozen Custard, 505 E.
Oakey, at the Strip (tel. 702/384-6452), open Monday to Thursday from
11am to 10pm, Friday from 11am to 11pm, Saturday from noon to 11pm, and Sunday
from 1 to 10pm. Since it has less fat and sugar than premium ice cream, from
which it also differs slightly in taste and texture, you can even fool
yourself into thinking this is somewhat healthful (hah!). Made every few hours
using fresh cream and eggs, Luv-It Frozen Custard has basic flavors available
for cup or cone, but more exotic ones (maple walnut, apple spice, and more) in
tubs.
Travelocity 2007 picks "Luv-It
Frozen Custard" as TOP INSIDER SPOT in the U.S. click
here for link to website
Main Nevada Picks
Luv-It Custard Shop
Las Vegas
It may look like an unassuming stand,
but walk up to the order window of this ice cream shop and you’ll know
true refreshment on a hot desert day. Go for a frozen banana or the famous
"Western"--the sundae of all sundaes--which is a
"classic" comprised of a huge cup of frozen vanilla custard topped
with hot caramel, fudge, salted pecans, and a maraschino cherry. Located
right off the Strip, the shop has been serving its homemade custard that
puts "store-bought ice cream to shame" to sweet-toothed locals
since 1973.
| VIA
Magazine - July 2007 (click
here for link to website)
Ice
cream gets even cooler
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By
Luci
Yamamoto
Salted
caramel or double ginger? Butter pecan or baby coconut? Tough calls face
ice cream lovers enjoying an explosion of artisan creameries and
gelaterias across the West. Handcrafted ice cream is frozen in tiny lots,
often with in-season local fruit and nuts, fine organic chocolate, real
vanilla beans, and uncommon flavorings (cardamom–orange peel, anyone?).
“Our roasted banana contains actual bananas caramelized in brown
sugar,” says Kris Hoogerhyde, co-owner and pastry chef of BI-RITE
CREAMERY & BAKE SHOP
in San Francisco’s Mission District www.biritecreamy.com.
ALOTTO
GELATO Portland.
Corn, cantaloupe, and chocolate-frosted yellow cake. (503) 228-1709, www.alottogelato.biz.
FAIRFAX
SCOOP Fairfax,
Calif. From vanilla honey lavender to Tomales Bay strawberry. (415)
453-3130.
GELATIAMO
Seattle. Blood orange
and rice (à la rice pudding). (206) 467-9563, www.gelatiamo.com.
ICI
ICE CREAM MADE HERE Berkeley,
Calif. Rose pistachio, candied Meyer lemon, sandwiches (right). (510)
665-6054, www.ici-icecream.com.
LUV-IT
FROZEN CUSTARD Las
Vegas. Classic French vanilla. (702) 384-6452, www.luvitfrozencustard.com.
MITCHELL’S
ICE CREAM San
Francisco. Avocado, baby coconut. (415) 648-2300, www.mitchellsicecream.com.
SKETCH
ICE CREAM Berkeley,
Calif. Burnt caramel, Earl Gray tea. (510) 665-5650, www.sketchicecream.com.
SUB
ZERO ICE CREAM Orem,
Utah. Fruit punch, cake batter—frozen with liquid nitrogen while you
watch. (801) 434-4475, www.subzeroicecream.com.
|
 Las
Vegas Life - Oct 2006 - p.66 Food: Our Cheap Eats Guide
will show you where to get the best meals at the best
deals... FROZEN TREATS: Luv-It Frozen
Custard. This unassuming stand makes one of the best examples of frozen
custard - soft ice cream made with eggs - in the nation. No wonder it has
been a local legend for decades. Vanilla and chocolate are available
daily, and there are flavors of the day that change at the whim of
management. Their Western sundae, vanilla ice cream topped with salted
pecans and hot fudge, is a spiritual experience. 505 E. Oakey
Blvd. 384-6452
TripAdvisor, the most trusted source for where to eat, sleep
and play in thousands of destinations around the
world, has collected the best insider tips from its 20 million
monthly visitors to produce a unique series of travel
guides to 25 top summer destinations. In addition to the best
hotels, restaurants and attractions for every type of
traveler, you’ll get great advice about what to pack, how to get around
and where to find the best views.
TOP 10 Restaurants
3.) Luv It Frozen Custard, 505 E. Oakey, 702-384-6452. Luv
It Frozen Custard is a "great place for a treat. Even on a relatively
cold January day this place was doing a roaring trade." - Trip
Advisor Member, London, U.K.
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 Audience Winner
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You voted for the best Ice Cream in
Las Vegas, and we counted. Check out the results below.
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Audience
Winner:
1.
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Luv
It Frozen Custard
505 E Oakey Blvd, Las Vegas, Nv
Forget ice cream. This outpost for frozen custard serves up some of the
most delicious desserts in town.
|
#3) Luv It Frozen Custard
505 East Oakey Boulevard, Las
Vegas, NV 89104
|
Hot Vegas days call for cool
desserts, and frozen custard (softer than regular ice cream, but harder than
soft serve) is a fine way to go. Head for Luv-It Frozen Custard, 505 E.
Oakey, at the Strip (tel. 702/384-6452), open Monday to Thursday from
11am to 10pm, Friday from 11am to 11pm, Saturday from noon to 11pm, and Sunday
from 1 to 10pm. Since it has less fat and sugar than premium ice cream, from
which it also differs slightly in taste and texture, you can even fool yourself
into thinking this is somewhat healthy (hah!). Made every few hours using fresh
cream and eggs, Luv-It Frozen Custard has basic flavors available for cup or
cone, but more exotic ones (maple walnut, apple spice, and more) in tubs.
Luv-It Frozen Custard
‘Absolutely delicious’
505 East Oakey Boulevard
Las Vegas
NV
89104
Neighbourhood: Off-Strip (within a mile approx)
Tel: +1 702 384 6452
Web: http://www.luvitfrozencustard.com/
Sweet, creamy and rich in flavor, nothing can duplicate homemade custard.
This old-fashioned custard shop is not much to look at; in fact, it is an old
stand where most of the business is car-based. Locals have been eating custard
here for 25-years, and for good reason. The shakes are dreamy, the sundaes are
divine, but best of all is a simple Chocolate or Peach Scoop in a cup.
Las
Vegas Review Journal - Taste (cover) - Wednesday, August 9, 2006
"Chilly
Mystery" Strange name aside, frozen custard is another form of
versatile ice cream. A "veteran" of the Las Vegas
frozen-custard scene, Greg Tiedemann has seen competitors come and competitors
go during a period that has paralleled the city's most recent four or five
reinventions. Tiedemann's grandparents opened Luv-It Frozen Custard at 505
E. Oakey Blvd. in 1973
While
other places have entered and exited, Luv-It has for long stretches been the
only frozen-custard game in town. But starting about two years ago,
franchises of other companies began opening across the valley. There now
are at least four frozen-custard stores here, down from five about a month
ago. They all have one thing in common. Well, OK, they have two
things in common, the first being frozen custard. But there's something
else: Confusion.
Frozen
custard, it seems, remains a mystery to many. Tiedemann's grandparents
hailed from Milwaukee, epicenter of the frozen custard world. Milwaukee's
just the tip of the ahem - frozen custard iceberg, with aficionados spreading
across the Midwest and much of the East. But cross the Mississippi and
awareness melts like a chocolate cone on a sunny Las Vegas afternoon.
"It's tough, with this growth," Tiedemann said.
"People come and go. Some people arrive in town and know exactly what
it is. Some people learn what it is, and then they leave town and you work
on the cycle again."
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Luv-It:
The "veteran" features two flavors daily - in addition to Vanilla
and Chocolate - and numerous sundaes, shakes and other items. The most
popular flavors, besides Vanilla and Chocolate, Tiedemann said, are Butter
Pecan, Lemon, and Banana Nut. There are some seasonal flavors, such as
Pumpkin and Egg Nog. The "Western" sundae - with caramel,
hot fudge and pecans - is the most popular menu item! The shop is
walk-up only. |
Las Vegas Life Magazine -
July 2006 p.58
Ice
Cream, You Scream! It may not actually cool your body down,
but there's no tasier way to beat the heat. As the world becomes more
complex, our choices of frozen confections expand. It used to be a matter
of choosing between ice cream and soft-serve. Now there's ice cream,
sherbet, frozen yogurt, frozen custard, gelato and more. We performed a
decidedly unscientific taste test on ice cream, gelato and frozen custard.
Brain freeze followed soon after.
Frozen
Custard: It heals all that ails. Why? No idea. But no
matter how good or bad you're feeling, the vanilla at Luv-It Frozen Custard (505
E. Oakey Blvd.) makes you feel a few scoops better. Made from cream
and sugar, eggs are added as an emulsifier, creating a richer texture than ice
cream. It's also served at a higher temperature, resulting in more
delicious drips.
Luv-It Frozen
Custard
Absolutely
delicious
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505 East Oakey
Boulevard
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Las Vegas,
NV 89104
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Phone: +1 702
384 6452
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Neighborhood:
Off-Strip (within a mile approx)
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Category: Ice
Cream Parlors
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Hours: 1p-10p
Tu-Th, 1p-11p |
| |
Description
Sweet, creamy
and rich in flavor, nothing can duplicate homemade custard. This old-fashioned
custard shop is not much to look at; in fact, it is an old stand where most of
the business is car-based. Locals have been eating custard here for 25-years,
and for good reason. The shakes are dreamy, the sundaes are divine, but best
of all is a simple Chocolate or Peach Scoop in a cup.
Vegas
Living: Secret
#13 - Luv It Frozen Custard (click for link)
This little place of pure taste bud
joy has been around forever in Las Vegas (1973.) It is off of Las Vegas Blvd
and Oakey (505 E. Oakey.) Think of it as like soft serve ice cream but a
little better for you. They make a great bunch of flavors and they also
offer wonderful sundaes, shakes, and floats among other goodies. Also, if
you are lucky, a firetruck will pull up and the firemen will order their
treats. Makes for great eye candy too. Please make sure you support one of
our local establishments. Here is a link to their web site. http://www.luvitfrozencustard.com/
GoVegas4Less.com
(click for link)
Last
stand: Luv-It Frozen Custard (505 E. Oakey Blvd. at Las Vegas Blvd.,
702-384-6452) is the best-tasting stuff we've ever had in our happy little
mouths. And we've been to Thailand, man. Order the delicious Western Special --
caramel, hot fudge, pecans, Luv-It's rich, creamy custard, and a maraschino
cherry purely as an afterthought -- and you'll begin your descent into
addiction. Ice cream? What's that? I think we had some in Bangkok.
DeltaVacations.com
(click for link)
Hot Vegas days call for cool
desserts, and frozen custard (softer than regular ice cream, but harder than
soft serve) is a fine way to go. Head for Luv-It Frozen Custard, 505 E.
Oakey, at the Strip (tel. 702/384-6452), open Tuesday to Thursday from
1pm to 10pm, Friday & Saturday from 1pm to11pm. Since it has less fat and
sugar than premium ice cream, from which it also differs slightly in taste and
texture, you can even fool yourself into thinking this is somewhat healthy
(hah!). Made every few hours using fresh cream and eggs, Luv-It Frozen Custard
has basic flavors available for cup or cone, but more exotic ones (maple walnut,
apple spice, and more) in tubs.
Food
Network Specials
Episode TOSP01
Sizzling
Summer Destinations
Food Network’s criss-crossing the country in search of summer food
adventures. Discover off-the-beaten path restaurants, cutting edge nightlife
and more in Miami, Las Vegas, San Francisco, Hawaii and Texas Hill Country
MSN.com 
One scoop or two? Check out your city's best spot for ice cream
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 |
 |
You voted for the best Ice Cream in Las Vegas, and we tallied the
results. See if your favorites are winners, and tell us if you agree
or disagree by adding your own ratings.
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#1
- Luv
It Frozen Custard
505 E. Oakey, Las Vegas, Nv
Forget ice cream. This outpost for frozen custard serves up some of
the most delicious desserts in town.
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Audience
Winner |
 2006
Las Vegas Review Journal - BEST OF LAS VEGAS: Ice Cream;
Our Pick: Luv-It Frozen Custard, 505 E. Oakey Blvd. We've
said it before, many times before, and we'll say it again: We love "Luv-It"
...so much so, that introducing newbies to the place has become a staff
tradition...
 AOL Cityguide: Las
Vegas
City's Best 2006
- Luv-It Frozen Custard
Custard
you're sure to luv. Located in the shadow of the Stratosphere, this
long-time Vegas fixture is where the locals turn to when they need to cool
off. Specializing in frozen custard made fresh daily, Luv-It has earned
multiple awards for their frozen treats made from scratch. Order at the
counter service can cause lines to back up for nearly a block during the peak
season as loyal customers patiently wait for signature flavors like fresh
banana nut, creamy butter pecan and tart lemon. -- Jodi Saunders (Photo:
Luv-It Custard)
Las Vegas Life - 52
Things Every Las Vegan MUST DO... (Mar. 2006 p.74)
20.) Enjoy a Luv-It
Frozen Custard by Harry Fagel, 37, LVMPD Detective. Much
has been written about this frozen custard in the 30-plus years the little
family-owned shak o'confectionary delight has been nestled off Las Vegas and
Oakey boulevards, next to the Olympic Garden strip club. Here, you can
count on seeing the cool, detached face of owner Greg Tiedemann in his black
shorts and Luv-It T-shirt dishing out what he spent the day making
himself. (Malt Creme? Peanut Butter Plus? Peppermint?
Mango?) Put it all together in one of your favorite sundae combinations
(the "Western" with fresh pecans and hot fudge, perhaps), and you'll
immediately understand the place's name. Luv-It is at 505 E. Oakey
Blvd. 384-6452. LuvItFrozenCustard.com
Sunset Magazine -
Hidden Vegas... (Jan. 2006, p38)
EAT: Luv-It Frozen
Custard. What: Yummy frozen treats at a walk-up stand.
When: Open Tues-Sat. Where: 505 E. Oakey Blvd;
702/384-6452.
944 Magazine - Frozen
in Time: Las Vegas's Sweet Treat Institution (Feb 2006)
FROZEN IN TIME
LUV-IT CUSTARD:LAS VEGAS'S SWEET TREAT INSTITUTION
By BY MATT KELEMEN
February 3, 2006
They come from all over, descending on this small building in the shadow of
the Stratosphere, east of the intersection of Oakey and the Strip, for the
most coveted sweet treat in Las Vegas. The same guy fixes their orders every
time; it seems as if he lives at Luv-it Frozen Custard. That’s OK, as long
as he keeps serving up single cones of vanilla and double-sized cups of
chocolate. It’s hard to get past the pleasures of those basic flavors, but
one of these days they’re going to try the fresh banana nut, blueberry or
malt crème flavors. A whole slew of sundaes and specialty dishes can be made
to order, but first timers can’t resist the Western (hot fudge, caramel and
pecans).
On the day 944 speaks with Greg Teidemann, he has just returned from being
interviewed for a KNPR radio program. He doesn’t remember what the title
was, and is surprised that anyone would find him interesting enough to be on
the radio. “I don’t,” he laughs when asked if he thinks his story is
worth the airtime. “You think I’m kidding?”
He’s not kidding, and even though he plays it down, Teidemann is at the helm
of one of Las Vegas’s most sacred institutions. His grandmother Dorothy
Woods started Luv-it in 1973 after learning the business in Milwaukee at
Leon’s, which still stands today. He remembers walking around the store as a
four-year-old before it opened for business. Working there throughout his
teens, Teidemann grew up with the business, and when it came time for Dorothy
to sell, he voluntarily sealed his fate as the keeper of the custard.
You can find Teidemann there five days a week, dishing out the freshly made,
egg-based (for “smoother and creamier texture” than ice cream) dessert
until the last customer is satisfied. “There’s many times I’ll stay
late. Just this last Saturday I stayed until 25 after 11 ’cause people kept
coming,” he says, describing the many times he turned around after closing
up shop rather than deny someone a frozen fix. “Especially since they’ve
probably came for some distance to be there. Gotta do the right thing. What
would you want to happen if it was you?”
GOTTA LUV-IT...
WHAT: Luv-It Frozen Custard
WHERE: 505 E. Oakey Boulevard
WHEN: 1 p.m. to 10 p.m., Tuesday through Thursday; 1 p.m. to 11 p.m., Fridays
and Saturday
Las Vegas Life - Annual Vegas
100 "Best of the City 2005" Dec 2005 p.90
BEST
FROZEN CUSTARD - Luv-It
Frozen Custard is basically just ice cream with eggs in it, but in the Midwest,
at places such as Ted Drewes in St. Louis, it is practically a way of
life. The soft version of frozen custard has long had exemplary
representation here on a side street just off the upper part of the Strip, and
only locals know about it. It can be enjoyed at a stand called Luv-It.
The egg rich suspension comes in several flavors that change daily, plus vanilla
or chocolate, which are always available. This is rich custard that will
stand up against anyone's, and one decadent way to enjoy the vanilla is a
Western sundae - the custard jammed into a cup topped with hot fudge, hot
caramel, and pecans.
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Overall:
Excellent
Service: Excellent
Cleanliness: Excellent
Location: Excellent
Value: Excellent
pros: Wonderful, tasty, smooth custard served with a smile.
cons: No picnic tables or anywhere to hang out and eat this
wondrous treat.
Comments: I've been to this custard stand several times and each
time it is the same. I believe it's family owned and operated and has
been, by the same family, for decades. That's my impression anyway. They
were voted Best of Las Vegas and for a reason! They have wonderful
friendly service and simply amazing custard offerings. You can get it in a
cone, dish, sundae or several sizes to take home. Every day offers a
different feature flavor and they're all simply delicious!
*
FIVE time winner for the Las Vegas Review Journal's Annual "BEST of
Las Vegas" Contest. |
|
- Reviewed by Tammy
|
Luv-It Frozen Custard
505 E. Oakey Blvd.;
384-6452
$; Casual
The Tiedemann family's
walk-up window in the shadow of the Stratosphere and on the edge of the John S.
Park Historic District. Creamy, dreamy frozen custard (made daily on site from
fresh eggs and cream) kicks the ass of any ice cream you ever had. Have a real dessert for a change. Why: A Vegas institution
since 1973.
Last
stand: Luv-It
Frozen Custard is the best-tasting stuff we've ever had in our happy
little mouths. Order the delicious Western Special -- caramel, hot fudge,
pecans, Luv-It's rich, creamy custard and a maraschino cherry purely as an
afterthought -- and you'll begin your descent into addiction. Ice cream? What's
that?
Secret #13 (Luv It
Frozen Custard)
Secret
#13 (Luv It Frozen Custard)
This little place of pure taste
bud joy has been around forever in Las Vegas (1973.) It is off of Las
Vegas Blvd and Oakey (505 E. Oakey.) Think of it as like soft serve ice
cream but a little better for you. They make a great bunch of flavors and
they also offer wonderful sundaes, shakes, and floats among other goodies.
Also, if you are lucky, a firetruck will pull up and the firemen will
order their treats. Makes for great eye candy too. Please make sure you
support one of our local establishments. Here is a link to their web site.
http://www.luvitfrozencustard.com/
Top Las Vegas attractions:
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Top Las Vegas restaurants:
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Sunset
Magazine: September 2005 - Five Great Las Vegas Desserts p.52
BELLAGIO:: Jean-Philippe
Patisserie. With a 27 foot tall chocolate fountain and indulgent truffles
and crepes, you just can't go wrong at this French chocolatier. But our
favorite is the simple, delectable, chocolate-covered graham-cracker cookie.
HARD ROCK HOTEL: Simon
Kitchen and Bar. Treats to take you back to childhood from cotton candy to
the Hostess Cupcake-like chocolate pudding cake.
MANDALAY PLACE: BuRger
Bar. Dessert burgers look like the real thing, but a glazed-doughnut bun
frames a patty of peanut butter mousse and a layer of pressed raspberry jelly
ketchup.
OFF THE STRIP: Luv-It
Frozen Custard. The rich, creamy frozen custard served from the little
shack off the north end of the Strip has drawn locals since 1973. Four
flavors change daily.
TREASURE ISLAND: Steak
House. The hot chocolate potpie is a tasty takeoff on the American
classic.
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You voted for the best Ice Cream in Las Vegas, and we tallied the
results. See if your favorites are winners, and tell us if you agree
or disagree by adding your own ratings. |
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| 1. |
Luv
It Frozen Custard
505 E. Oakey, Las Vegas, Nv
Forget ice cream. This outpost for frozen custard serves up some of
the most delicious desserts in town.
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| 2. |
Cafe
Bellagio
3600 Las Vegas Blvd S, Las Vegas, NV
Enjoy award-winning pastries and Italian ice cream at this brightly
colored cafe.
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| 3. |
Leatherby's
577 E Sahara Ave, Las Vegas, NV
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| 4. |
Cold
Stone Creamery
9350 W. Sahara #140, Las Vegas, NV
Sweet tooths line up for ice cream concoctions made on a granite slab.
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| 5. |
Ben
& Jerry's
3700 W Flamingo Rd, Las Vegas, NV
Thanks to this chain, everyone can enjoy chunky, funky ice cream with
a clear conscience.
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| 6. |
Haagen-dazs
Ice Cream
3790 Las Vegas Blvd, Las Vegas, NV
The king of America's favorite dessert.
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| 7. |
Danielle's
Chocolates & Ice
6394 W Sahara Ave, Las Vegas, NV
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| 8. |
Dairy
Queen
2607 Windmill Pkwy, Henderson, NV
A soft-serve ice cream haven for little league teams, teenagers and
families.
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| 9. |
Baskin-Robbins
4420 E Charleston Blvd Ste 1, Las Vegas, NV
Scooping up 31 flavors since the 1950s, this long-time dessert parlor
is the world's largest ice-cream franchise.
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| 10. |
Cold
Stone Creamery
9785 S. Maryland Parkway, Suite A-1, Las Vegas, NV
Sweet tooths line up for ice cream concoctions made on a granite slab.
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Luv-It Custard Shop
Las Vegas 
 "Store bought ice cream is put to
shame" by the "sweet, creamy, rich in flavor" homemade custard
from the Luv-It Custard Shop, which has been serving Las Vegas locals since
1973. Although it is "not much more than a stand," you can expect a
line of over 20 people on hot summer evenings waiting for Luv-It's Western
Sundae--a huge cup of frozen vanilla custard topped with hot caramel, fudge,
salted pecans, and a maraschino cherry; it's "as much a classic as Luv-It's
walk-up order window."
December
2004 Las Vegas Life magazine "The Vegas 100" (Click
HERE)
article
coming soon...
VEGAS.COM
"Secrets to Vegas" (CLICK HERE
)
Last stand: Luv-It
Frozen Custard is the best-tasting stuff we've ever had in our happy little
mouths. Order the delicious Western Special -- caramel, hot fudge, pecans, Luv-It's
rich, creamy custard and a maraschino cherry purely as an afterthought -- and
you'll begin your descent into addiction. Ice cream? What's that?
LvLiving.com
(CLICK
HERE for link) Luv-It
Frozen Custard - Award winning ice cream and custard shop located in the
gateway to downtown Las Vegas.
Dessert:
Ready for
Dessert? Try the best in Las Vegas: Luv
it frozen custard Find out what we locals have known and enjoyed since 1973.
Voted "Best of Las Vegas" three years by the Las
Vegas Review Journal, Luv it is guaranteed to more than satisfy the palate
of even the pickiest ice cream and frozen desert connoisseur. 505 E. Oakey
Blvd, Las Vegas, NV 89104 (702)384-6452 located just north of the stratosphere
on Oakey, just east of Las Vegas Blvd., next to the AM/PM station.
LAS VEGAS
WEEKLY JANUARY 21, 2005 (CLICK
HERE)
Tourists
For Breakfast: The
forgotten Strip
Las Vegas Boulevard doesn't disappear after
Sahara Avenue
Geoff
Carter (geoff.carter@vegas.com)
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| Photo
by Billy Logan |
I'm going to
ask you to play along with me for a moment. As you read these words, I
want you to hear them as they would be delivered by a 1950s-vintage Bell
and Howell projector: Meaning, I want you to hear them garbled almost
beyond all earthly recognition. "Thbe Grbeat Whbite Shbark cban
swibm in jusbt thrbee fbeet of wabter!"
The reason I'm having you fill your ears with Jello-O is a simple one:
This is a documentary. An unflinching look at the part of Las Vegas
Boulevard that you've been speeding through: the stretch between the
Stratosphere and the Fremont Street Experience. Believe it or not, this
is a fairly lively part of town, and not as scary as some may lead you
to believe. And it boasts some tastes you've just got to try, and some
sights you've got to see. Ready to hit the wilderness?
FIRST STOP: LUV-IT CUSTARD
"It's what God eats," says a good friend of Luv-It Frozen
Custard (505 E. Oakey, 384-6452), and he could very well be right. It's
not too difficult to figure out what The Almighty would enjoy in frozen
custard--it's made with fresh eggs and cream, it's got less fat and
sugar than most varieties of ice cream, and it tastes like clouds look.
Cover this manna with chocolate, caramel, nuts, blueberries or
butterscotch and you've got religion.
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How
Do We Luv-It
Let Us
Count the Ways
By Joe Schoenmann • Illustration
by Katie Ridley
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Few things in life have the power to evince
imagination. The tease of a partially clad Amazonian
goddess onstage? Perhaps. The orange flicker of a
cigarette at the end of a dark alley? Maybe. The
first time. Maybe even the second. But by the third,
sex and danger? Old hat.
What never fails to draw forth the Walter Mitty
in all of us is the cup or cone of Luv-It Frozen
Custard. Because when you're on a cup, or after a
few hits of the "mustard"—that's nerd
for the custard, because something this cool needs a
nickname, and "mustard" is just pure
enough to stand up to the "Happy Days"
purity of Luv-It custard—you get the feeling
anything's possible. Just look around there some
night. The sun set two hours ago, it's still
100-plus outside, there are wallet-hungry derelicts
swigging 40s a block away and bored strippers
trudging into nearby Olympic Garden. Yet, as long as
you hold the mustard, it's a mosquito-free, starlit
80-degree night by the lake.
The power of Luv-It.
A simple, creamy chocolate Luv-It cone in hand,
and you're elevated above the other dudes ogling the
strippers. In Luv-It Land, a threesome of strippers
suddenly sweeps you up and carries you wildly into
the eye-brow plucking, Brazilian-waxed confines of
their harem backstage. With a hot fudge sundae,
you're no longer tsk-tsking the middle-aged men on
bicycles downing malt liquor beside that cluster of
nearby apartments; now, you're jive-walking their
way, slapping high-five signs up and down the line,
taking hits from the bottle and, by night's end,
leaving with one of those cool street names like
"Snake Pliskin."
How else does such a humble establishment—hell,
even to people so heat-stroked they're seeing
mirages, Luv-It remains nothing but a sliding-glass
window behind a Chinese food/doughnut shop at Oakey
and Las Vegas boulevards—survive 31 years in a
city that glorifies nothing old but kneels at the
crumblings of the imploded?
Some say it's magic; there's something in the
secret recipe developed by Dorothy Wood, a Wisconsin
native who brought this wonder to Las Vegas...
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| Find
the full article in Las Vegas Life Magazine. |
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Best of Las Vegas - Best Ice Cream (click
here)
The
Vegas 68 - Summer 2006 - (click here)
2006 Best of Citysearch: 
