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505 E. Oakey Blvd, Las Vegas, NV 89104
We are located within WALKING DISTANCE from the Stratosphere (one light)


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stars
5/22/2012
Yeahsee P.,
Las Vegas, NV


If you have a sweet tooth then this is definitely the place to come to! No other place could possibly compare to Luv its. Just about every person that I have taken to Luv its have fallen in love with it. My favorites that are a MUST TRY are the Western Special or the Desert.
22

5/18/2012
Ben H L.
San Jose, CA
Wow...this custard really does live up to the hype.  I got the pineapple flavor today without any toppings or extras and I was blown away.  I have had my share of custard from places in the Bay Area and this one really surprised me in terms of how creamy and rich it is without making my stomach feel like I ate a pound of cream or butter.  

I'm not sure if the location near the OG is helpful or not but it certainly can't hurt to have tasty custard only a couple of footsteps away from their establishment.

Note: there were actual pieces of pineapple in the custard which was really a treat.  

Will be back when I come back to LV!

(Sign on their window; Cash only, no bills over $20)
16

5/6/2012
Adam T.
San Diego, CA
Nothing is better.  Get the Western with creamy, rich, vanilla custard, salted pecans, warm delicious hot fudge and tasty caramel.  If you don't like it, go down the street to Stratosphere, go up to the top floor, buy a ticket to that roller coaster, pretend you are going to get in it, but instead just jump right out and plummet to your death.  Same goes for anyone that gives this less that 5 stars.

The only thing I miss is the older guy that used to be the only person that worked here.  Maybe the owner?  He was mean and would practically soup nazi you if you asked for a cherry on a smaller sized custard.  I really miss that.
33

4/27/2012
Nicole P.
Las Vegas, NV
The best malt shake I ever had.   The service was fast and the shake rocked.  I can't wait to go back.
17

4/5/2012
Katie S.
Las Vegas, NV
I absolutely LOVE this place! It's me and a few of my friends secret spot. When friends come to town, although, I always have to take them there to get their full Vegas experience. I found this place looking up historic places in Las Vegas.

I'm not a huge fan of the fact that it's cash only, but you just gotta remember to get some money before you leave, and if you forget, there's a gas station right behind it with an ATM you can go to.

I always get the bumble berry and top it with bananas. Friends and family have tried a variety of their sundaes and daily custard specials and have never been disappointed! A regular is HUGE!
1

4/2/2012
Mary M.
Coronado, CA
The navi sent me on a mini detour but I finally found this place after being recommended by my fellow Yelper Rocky. :)   And I feel very fortunate because this place is a hidden jewel that only the locals know about.  I had never even known frozen custard existed and i'm not even sure if there is another place anywhere that serves frozen custard but if you're in Vegas it's well worth the stop.  I was expecting it to taste like frozen yogurt to be honest but it's not to be confused with froyo! This is definitely NOT froyo!  I had the Western custard which was topped with caramel, fudge and salted pecans.  The custard at first glance appears like yellow froyo but when you taste it, you really taste that egg base and note the smooth quality.  No icy pieces or airiness to this.  Very smooth, dense and tasty!  Even the salted pecans were fresh tasting!  :)~  mmmm!
88

3/30/2012
Keith R.
Carpentersville, IL
I lurve frozen custard!  It's a guiltier treat than frozen yogurt, but it's so effing good!  I just don't expect to find frozen custard West of Iowa.  As in the state of Iowa. 

So imagine my surprise when I Yelped a frozen anything place while near downtown, and found a frozen custard joint?  I asked my pops-in-law if we could head over there, and he.....kinda circumvented the getting of the custard.  So later in the day after eating at Firefly with my wife and sis-in-law and her boyfriend, we wanted something for dessert, and Luv-It became the destination. 

Amaze-a-zing!  Sometimes custard leaves this strange dairy type of odor on my face, like when I eat cheese sometimes...TMI, I know, but not this custard!  I got a small vanilla in order to get a feel for their basic shiz, and I was not disappointed.  Good and cold, but not so cold that you can't taste the custard, smooth and air-free, just like good custard should be.  My wife got a Butter Crunch sundae.  I was too busy stuffing my face to see what was going on with hers other than that the topping was crushed so fine, I was worried she might inhale it and have a coughing fit.  I finished mine, then I finished hers.  And then I felt sick, in a good way. 

"Try it, you'll Luv-It!"
77

3/29/2012
Adam J.
Sylmar, CA
I always get the Western.  I feel really special eating salted pecans.

The flavors for the week are posted online, but you can't go wrong with vanilla or chocolate, which I believe they always have.

If you are just arriving or just leaving Vegas, you must go here.

There is really no need to get a large/regular.  I'd recommend getting the junior so you can immediately feel good after and eagerly await your next sin.
44

3/26/2012
Ainsley D.
San Diego, CA
HOLY BUTTERSCOTCH BATMAN...on regular vanilla custard? Yes, please.

The night we went they also had a blueberry custard and I've never tried anything like it, waaaas AMAZZZZZINGGGGG.

Located at the very north end of the strip, seemed to be quite the popular place for families on a Friday night.
1

3/13/2012
Jen G.
Las Vegas, NV

Check the flavor of the day online. If it's peanut butter, drop everything, cancel your plans.

Bring cash, some wet naps and be ready to eat in the car. Luv It is a walk up and wait outside deal so think about the weather, time of day, etc.

If the special flavors are not your thing that day, get a regular vanilla western, mah fav. You know, even if you got some random thing it will be great. Just custard in a cone-GREAT!

Don't forget to tip!

This establishment is a point of Vegas pride so NEVER put it down.

14

3/4/2012
Nichole F.
Chicago, IL
Ordered the Luv It Special with whipped cream (custard any flavor sundae with any topping, pecans and a cherry).   This was such a great sundae!   If I lived in Las Vegas, iwould go here way too often.  The sundae was huge too!  It is actually perfect to share.  So yummy!!
15

2/19/2012
Roger A.
Las Vegas, NV
This is really awesome custard! Being from back east, I know custard. Really creamy, lots of flavor. They have set flavors, but also flavor of the day. You get a lot of custard for the money, so be hungry.
55

1/3/2012
dina s.
Pleasant Hill, CA
OMG, DELICIOUS!
My husband and I were in Vegas for a friend's graduation and I needed to come here. I'm pretty sure this place was on TV. We actually drove totally out of our way on the way to the actual graduation, and after a big brunch, just to have some custard.
They have a variety of custard flavors, which change daily, and a variety of toppings to put on. You can make up your own combo or pick from the board. They also do a standard size unless you tell them you want something else.
We ordered the Western Sundae and goggled it up in the car within five minutes. The custard is thick and creamy and the toppings were good. They did skimp on the hot fudge sauce, but I'm not even mad because everything else was so good.
18

12/10/2011
Kevin P.
Las Vegas, NV
I haven't given this place a review yet?!  I know this review is being written in the middle of Winter but I've been coming here faithfully for awhile now!  Someone told me this place is old school as old Vegas downtown.  The frozen custard if it was made the same way it's been around back then has passed the test of time.  I loveee it.

Location isn't the best as you're basically in Naked City but trust me when I say it's safe to get your custard around here, even as late or as cold as it is right now!  And I'm sure there are prominent figures that reside in Vegas who can vouch for how good this custard stand is!
19

11/29/2011
Carol K.
Las Vegas, NV
Wow, haven't been here in a while, still same old small little shop, order at the window outside and either eat standing in the parking lot, (not so safe feeling), or eat in the car.  I love the Western with hot fudge, carmel and pecans., ooh so good. This reminds me of my childhood days, eating custard like this at home!  My parents always made a custard like home churned, with each kind taking their turn sitting on top of the machine as someone turned the handle.  Same old flavor, but without all the work.
20

11/27/2011
Ron B.
Los Angeles, CA

My wife and I read about this gem on the LA Time Machine's website. 

A small building off Oakey near the Stratosphere end of the strip.  Delicious, fantastic.  We went there twice in twelve hours!   I can't recommend it enough.
23