Frozen Custard Excellence

Welcome to Luv-it Frozen Custard of Las Vegas, Nevada. Locals have been lining up at our multi-generational, family-owned business since 1973 for Las Vegas' first and best-frozen custard scoops and sundaes. Our custard is made fresh daily from only the highest quality ingredients.

Super Selection

Walk up to our order window and choose from our daily selection of two unique flavors, plus vanilla and chocolate. Have a single, double, or triple scoop cone or our one-size in a cup. You may enjoy our crowd-pleasing Western Sundae, or perhaps you would like to try a flavor like:

• Cherry Pie
• Blue Moon
• Death By Chocolate

• Chocolate Pretzel
• Sin-A-Buns
• Liquorice

• Gingerbread Cookie
• Pumpkin
• Root Beer Float

There's A Flavor For You

We promise there's a special frozen treat to satisfy every sweet tooth! We also offer one size to go, hard-packed in all of our flavors, in case your favorite is not one of our daily offerings.

Check out our website for a full list of flavors and a calendar of daily selections, and then join the fan list for updates. We invite residents and visitors alike to stop by for a one-of-a-kind taste experience you won't soon forget! Our slogan says it all. Try it. You'll Luv-it!

Flavors of the Month

Fresh Banana Nut EVERY Sunday

Now Selling
(Available in Many Colors)

Short-Sleeve T-Shirts $9.95

Luv-It T-Shirt in Blue

Long-Sleeve T-Shirts $14.95

Long-Sleeve T-Shirts in Black, Grey, and White

May 2024