Luv-It Frozen Custard, Logo
Phone Icon (702) 384-6452
Orders over $70 need to be preordered in advance (at least 24 hours) via phone and prepaid.

BEST in LAS VEGAS since 1973!

Our latest awards from the CITY of LAS VEGAS

"Try It...
You'll Luv-it."

We now have an app that you can download on your android and iPhone mobile device from your App Store. This is what the icon looks like in your App Store on your mobile device:

Luv-it App Icon

We are a cashless business. We accept the following methods of payment:

  • Credit
  • Debit
  • Gift Cards from Costco


  • Luv it Gift cards
  • Luv it E-Gift cards
  • Tap to Pay ( Apple Pay, Google Pay, Samsung Pay, Cashapp)

Visa MasterCard

Just Download the Luv-it Frozen Custard app from your Android or Apple device.

Q: Why Order Ahead?
A: Ordering ahead on the mobile app allows you to select your pick-up time; allows contactless ordering and payment methods from your phone with no transfer of money and no in-person contact. We believe this is the safest method for ordering during the coronavirus pandemic, Avoiding germ transfer through money or credit card transfer.

Q: How do I order ahead using Chow Now?
A: Order on the website, Make sure you "ADD" Pick Up to your order, Select Time of Pick-up

Q: Won’t Frozen Custard "Melt" from when I order online to my pick-up time?
A: We will add any "hot" toppings (example: hot fudge, hot caramel…) to your order at the time you arrive at the Pick-up Window, so it doesn’t melt. Cold Menu Items are Pre-made, Brown Bagged, Labeled with "your name," and stored in the freezer.

Q: Once I Arrive at my desired time, do I wait and stand in line at the Order Window?
A: HECK NO…INSTEAD, go directly to the PICK-UP Window. We will open the window to get your name and order ready.

Q: Why order on the Mobile App?
A: This is NOW available, Just download it directly from your Android or Apple device, search Luv It.
When you ORDER AHEAD, Using the mobile app, you select your desired pick-up time, and at your time, you SKIP THE LINE. And go directly to the pick-up window, give us your name, and we will hand you the order! It’s quick and simple!

City of Las Vegas Government, Daily Dose of Downtown

"Giving a little shout-out to the old-school, let's head eastbound-and-down – in this case, to the Eastside, toward Downtown – and take our places in line, at Luv-It Frozen Custard (505 E. Oakey Blvd.) Now in its fourth generation, this family-owned-and-operated institution has been putting smiles on Vegas faces since 1973, when the current owners' great-grandmother brought the frozen custard concept to town. No matter what the occasion, I always seem to run into someone I know, at Luv-it, and I love that the only things that have changed are some new flavors and a fresh coat of paint."

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"When In Las Vegas and the weather has you feeling like you'll spontaneously burst into flames, there's a frozen custard place by Downtown Las Vegas that will not only keep you from having to stop drop and roll but have you fall in LUV with the summer heat."

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"Hallelujah, it’s finally starting to warm up in Vegas!!! You know what that means! Frozen Custard from Luv-It’s!"
The Olive Brunette

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"Luv-it Frozen Custard wins BEST FROZEN CUSTARD in Nevada."
Pure WoW

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"Luv-it Frozen Custard makes #1 Spot for BEST FROZEN CUSTARD in Las Vegas."

Check out our article at FourSquare

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"Luv-it is a Hidden Gem in Las Vegas and highly recommended."
The Hundreds

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" Luv-It Frozen Custard is a long-time local favorite." Logo

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Truly Delightful Frozen Custard

What a difference whole eggs make. For the very best frozen custard in Las Vegas, there's but one thing to do. You have to visit Luv-it Frozen Custard, just off the Strip. We have been here, as a family, operating our business since 1973. We also have the best selection of frozen custard available anywhere. Come experience for yourself the Luv-it Frozen Custard difference.

Frozen Custards

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Are you ready for the frozen custard experience of a lifetime?
Call (702) 384-6452

Voted #1 in Las Vegas by:

Citysearch Logo Las Vegas Review-Journal Poll Logo Travelocity Logo Sunset Logo
944 magazine Logo Las Vegas Life Logo Where The Locals Eat Logo City's Best Logo Via Logo


Thank you for your interest. For questions or comments, please use the information listed here. We look forward to hearing from you soon.

(702) 384-6452

Hours of Operation
Monday - Thursday: 1:00 p.m. - 10:00 p.m.
Friday - Saturday: 1:00 p.m. - 11:00 p.m.
Sunday: 1:00 p.m. - 10:00 p.m.

505 E Oakey Boulevard, Las Vegas, NV 89104

Service Area
Las Vegas


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